This week’s Behind the Brand episode is a special one. I'm sitting down with someone I’ve had the absolute honor to mentor over the years: Lindsey Kleidman, the founder of Wildflower Events and Design and the creative force behind Camp Wildflower. If you’ve ever scrolled her Instagram and thought, “Damn, I want to go to that wedding,” you’re not alone. Lindsey has built a brand that’s as bold and personality-driven as it is beautifully refined, and in this episode, we’re getting into the how and the why behind it all.

On this episode of The Power in Purpose Podcast:

• [00:00 ] Introduction to Wildflower Events and Design

• [09:56 ] The Journey Begins: From Wedding Planning to Business

• [19:54 ] Building Confidence Through Styled Shoots

• [26:51 ] Holy Shit Moments: Recognizing Growth and Success

• [33:02 ] The Big Rebrand: Aligning with Personal Identity

• [39:04 ] Finding Authenticity in Branding

• [42:47 ] Evolving Business Practices

• [45:34 ] The Power of Yes and No

• [50:12 ] Introducing Camp Wildflower

• [01:04:01 ] Summer Camp Experience

• [01:12:21 ] Building an Iconic Brand

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS:

Learn more about Honeybook & Get 50% Off: http://candicecoppola.com/honeybook

Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

LINKS MENTIONED:

• Check out her website: https://wildflowereventsdesign.com/ 

• Follow her on Instagram: https://www.instagram.com/wildflowereventsdesign/

• Learn more about Camp Wildflower: https://wildflowereventsdesign.com/camp-wildflower 

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

https://www.youtube.com/channel/UCp3XF6mQ1bNWry55DsSyUMw

https://www.facebook.com/thecandicecoppola